The only way for listeners to find a podcaster’s other shows is to promote them in an existing show (either in a call-out during the episode, or in channel or episode notes) or have them appear within the channel, Spiegel said. “That becomes challenging because it also takes out of some of that natural discovery, which is already the biggest challenge in podcasting,” he said. Spiegel said this makes it difficult for listeners to discover Betches Media’s shows that now offer subscriptions, or for listeners who subscribe to “U Up?” to find Betches Media’s other podcasts. However, show-level subscriptions don’t appear under a podcaster’s main channel on Apple Podcasts. QCode is launching another show-level subscription to its newly-added podcast “Jillian On Love.”īetches Media launched three podcast subscriptions this year: “U Up?,” “Diet Starts Tomorrow” and “Morning Announcements.”
It mirrors the middle tier of the existing Patreon membership, at around $10 a month. When podcast network QCode added the “Tooth and Claw” podcast to its network in August, it came with a membership program the podcast had built on Patreon called the “Griz Club.” QCode has a channel subscription that offers ad-free listening and bonus episodes for $3.99 a month or $28.99 a year, but added a separate Griz Club subscription on the Apple Podcasts app. However, as much as that compatibility can enhance the allure for people to pay for a show-level subscription, the platforms handle these subscriptions by siloing the shows, which can come at the cost of people discovering a company’s broader podcast portfolio. Apple and Spotify both support show-level subscriptions, which give podcasters the ability to offer bonus content or entire shows for a fee.
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